iamai

After a well spent day with Internet and Mobile luminaries on Day 1 of IAMAI - Digital Summit, Day 2 too was packed with exciting speakers with exciting content.

Following were the key highlights of Day 2

Session 1: Integrating Online into the Traditional Media Mix:

Online marketing has evolved in the US, which earns 50 percent of its revenue from online advertisements and sales. India, in comparison is yet to tap the opportunities available on online advertising and marketing. India is a very young country, and the marketers will have to tap the youth market to promote online advertising. There is a need for adequate broadband to help the online advertising industry grow, panelists of this session unanimously felt.