amul

When we think we are indispensable and hold on to the seat we are ejected by force. I have utmost respect for Dr.Kurien of the Amul Cooperative movement as I am aware of the obstacles he has faced to make it work.

But little did I know a few weeks ago when I wrote this entry Amul, Ajanta and Samooha - 2 that Dr.Kurien would end up this way with the use of force by dissidents. With over 33 years of dedication Dr.Kurien might have had his own reasoning to hold on to the seat which he might have never properly sat on during the early days of establishing the cooperative.

In first part of this 2 part blog, (Click to read Part-1) I wrote more about Ajanta and Samay, the unique technology venture that is rural by nature and its influence on me. In this part I would be drawing reference between Amul Milk Cooperative and Samooha Business Software Cooperative.

While in Ajanta, I had the opportunity to closely observe and understand another movement that was on then in Gujarat which is even today known as Amul. The long journey, Amul went through, the early setbacks faced by the cooperative and its drive for innovation to sustain and thrive in the market are great pointers for any IT entrepreneur in India who would like to make a niche with product or process innovation.