revolution

This is not filmy style!! I am just trying to draw reference to current trends and mindset and how Samooha (not a movie!) differs from these 2 themes that were in discussion these days.

While I am yet to watch Rang De, I had some time to look at Amir's own production Mangal Pandey and as a Social Studies enthusiast in school I can vouch that the revolution being called for is bound to be futile and the consequences could lead for another few decades of wound-licking for us, Indians.

On the contrary Samooha is a call for Fast-Track Evolution that invites all businesses and professionals of India to get on with a new way of thinking. A new way of evolving quickly to stand up to the expectations of the world as much as to enable ourselves to reach out to the world.

In first part of this 2 part blog, (Click to read Part-1) I wrote more about Ajanta and Samay, the unique technology venture that is rural by nature and its influence on me. In this part I would be drawing reference between Amul Milk Cooperative and Samooha Business Software Cooperative.

While in Ajanta, I had the opportunity to closely observe and understand another movement that was on then in Gujarat which is even today known as Amul. The long journey, Amul went through, the early setbacks faced by the cooperative and its drive for innovation to sustain and thrive in the market are great pointers for any IT entrepreneur in India who would like to make a niche with product or process innovation.