pc_penetration

Hewlett Packard India has signed Shahrukh Khan, for its mega promotion, "Yeh Hui Na Baat". Shahrukh will be featuring in the promotion for Compaq Presario range of notebooks and desktops, which is scheduled for a national kick off on 1 March. Compaq Presario's aggressive 360 degrees marketing campaign covering print, electronic media, radio, outdoor, sales promotion and merchandising will reach out to consumers across the country with Shahrukh.

At the press conference, I asked him at what age do you think Parents should encourage their children to learn computers, and he was quick to mention that at the same age as they encourage them to watch TV.