Many IT vendors in India are giving their overall sales strategy in the country a regional touch considering the various geographical factors that influence sales. Others are still following the A, B, C-class city approach for product positioning, pricing, promotion and distribution. Going forward, in such a diverse nation as India, does a uniform national distribution policy work? Are regional forces, trends, players or even culture playing an important role in the way IT products and services are sold and consumed? Archana Venkatraman and K R Nambiar find out.
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Dear Colleagues,
I feel immensely pleased in making “Manthan-AIF Award 2006 for Best e-Content Practices” public.
Manthan-AIF Award 2006 (www.manthanaward.com) is now open for nominations.
As many of you are aware by now and after going through the details of 2005 Manthan Awardees at www.manthanaward.com, you must have come to know that many awardees have gone international, and received wide spread recognition through various platforms like the World Summit Award (WSA), World Summit on the Information Society (WSIS) and thereby affected a multiplier impact in the process. My sincere acknowledgement goes to the media fraternity in carrying forward the names of the Manthan Awardees and their diligent works across the length and breadth of the country and the world.