context-based

If there was one identifier in your life you would not change, what would it be?

My mom would say, her phone number. I would say, my email address.

email is one of the most important first-mover based businesses, and gmail has come into this market and effectively grabbed a powerful market share in its beta stage itself. How did this happen? How did they make such a first mover based business into their domain? After spending many sleepless nights on this, I have a logic!

First, they came out with a great product. Gmail was nothing like ever seen before. A 1 GB inbox, Ajax based pages which ensured quicker loading, convenient address book and retreival, and so on. This is always the first step for a company that wants to take over a market. Make a great product!