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Vertical markets - the next phase of Web 2.0.....

At the moment, if you think of Web 2.0 sites, your list is likely to include mostly businesses with a technical (horizontal) focus or no focus at all. Sites like flickr (photos), del.icio.us (browser favourites), last.fm (music) and technorati (tags) have made a big splash, and pointed the way for specific Web 2.0 functions. Other well-known sites, such as Blogger, Blogspot, MySpace and Facebook have taken a broad approach, and built up enormous subscriber bases in a short time.

Patrick Moore's picture