The 2 ways to get married!!!

Here is an interesting excerpt from Seth Godin's book on
Permission Marketing

"Interruption marketing versus Permission marketing.
THE TWO WAYS TO GET MARRIED
The Interruption Marketer buys an extremely expensive
suit. New shoes. Fashionable accessories. Then,
working with the best databases and marketing
strategists, selects the demographically ideal singles bar.

Walking into the singles bar, the Interruption Marketer
marches up to the nearest person and proposes marriage.
If turned down, the Marketer repeats this process on
every person in the bar.

If the Marketer comes up empty-handed after spending
the entire evening proposing, it is obvious that the blame
should be placed on the suit and the shoes. The tailor is
fired. The strategy expert who picked the bar is fired.
And the Interruption Marketer tries again at a different
singles bar.

If this sounds familiar, it should. It's the way most large
marketers look at the world. They hire an agency. They
build fancy ads. They "research" the ideal place to run the
ads. They interrupt people and hope that one in a hundred
will go ahead and buy something. And then, when they
fail, they fire their agency!

The other way to get married is a lot more fun, a lot more
rational, and a lot more successful. It's called dating.

A Permission Marketer goes on a date. If it goes well, the
two of them go on another date. And then another. Until,
after ten or twelve dates, both sides can really
communicate with each other about their needs and
desires. After twenty dates, they meet each other's
families. And finally, after three or four months of dating,
the Permission Marketer proposes marriage.

Permission Marketing is just like dating. It turns strangers
into friends and friends into lifetime customers. Many of
the rules of dating apply, and so do many of the benefits."