The Goal of Search Engine Optimization.

The goal of Search Engine Optimisation is not simply to bring more visitors to your web site. Effective site optimisation results in top search engine rankings that bring increased premium targeted visitors from search engines.

75-90% of Internet users begin with Search Engines Based on the query phrase used at the search engine, these premium visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site.

With anywhere from 75-90% of Internet users beginning their quest for information at search engines, a Search Engine Optimization creates more opportunities for premium visitors to come to your site.

Search Engine Marketing Plan
Each Search Engine Marketing plan is specifically designed and prepared for each client. The plan addresses all the issues related with the Search Engine Marketing and Search Engine Optimization (SEO) techniques.

On Page Optimisation Activities
Initial site condition checks
Theme & sub-theme based keyword research and finalisation
Meta tags finalisation & implementation for existing pages
Existing page optimisation including body text, images, headings, alt, url's, etc.
Optimisation of site directory structure, site map & internal navigation
Creation of new optimised pages like Article, Links, etc
Search engine optimisation review
Revised & continuously updated Meta-tags
Server header checks
Competitive directory submissions
Article identification, implementation and submissions
Press releases
Code reviews (main Pages)
Monthly reporting Off Page Optimisation Activities
Back-links
Anchor tag optimisation
Competitive directory submissions
Article submissions
Press release & submissions

Our expertise lies in devising the most competent and appropriate methods of targeting and communicating to specific audiences and identifying their needs. Specifically, project guidance on corporate Internet developments and intranets for clients ranging from Bank Of Ireland to the Baltimore Technologies, The Law Society of Ireland and Batchelors.