aimed at taki

Apple dropped the “computer” from its name Tuesday, further underscoring the company’s plan to permeate every aspect of a consumer’s digital lifestyle, as CEO Steve Jobs delivered the type of fast-paced and entertaining presentation that has become synonymous with the company.

Mr. Jobs delivered on rumors of an Apple-branded phone, called the iPhone (see “Steve Jobs iPhone Call”). It also brought out Apple TV, a digital media adapter Mr. Jobs talked about last fall (see “Apple Tunes iTV for Battle”).