Database marketing

Concept of Database Marketing

DBM is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach your target audience, stimulate demand, staying close by recording and keeping an electronic database memory of customer, prospect and all communication and commercial contacts, to help improve all future contacts.

The characteristics of fully fledged database marketing are ....

IM Specialist 20 Aug 2007 09:24:12 PM