SEO is divided into on page optimization and off page optimization. On page is which can be done to website itself and off page is which is done away from the website. Creation of right title for a webpage is classified as on page optimization. On the other hand creation of inbound links and their anchor text is termed as off page optimization.
On page optimization is one of the forms of search engine optimization. This acts as the vital requirement which is necessary to improve website rankings in major search engines like Google, yahoo and msn. In this process the elements of website are designed in this way that website is able to qualify for high search engine ranking on the basis of certain specific keywords. These are the basics which are often ignored by webmaster. They try to spend most of their time getting links to their site. If you want to make a successful online web presence, on page optimization is must. In on page optimization you need to have keyword in title tag and should also appear few times on the page.
The first aim of any webmaster for their website is to get indexed in Google which takes a long time for some web promoters as they do not follow the Google basics. How ever there is no problem and it is easy to get index in Google within a few days.
The first task after completion of your website is to create a Google sitemap for it. Sitemap displays the structure and layout of your website in a way that search engines access them with an ease. This is the file in the form of a coding. There are different web services that can generate various varieties of sitemaps after scanning your site. You can create an xml sitemap for Google which provides it in different formats. In its simple form its normal sitemap while others are compressed and ror sitemaps.
Before few moths I wrote about how to optimize your website for your geographical location and from past couple of months Google constantly work on improving search result for geographic location.
Now this is very easy to say Google about your website geographical location through Google Webmaster Tool. Once you will submit your website for appropriate geographical location it will display in country specific search results.