mobile in-game gaming advertising

mobile-worx (www.mobile-worx.com) a leading provider of mobile products and solutions announced the launch of an in-game advertising tool as a part of its mobile advertising marketplace – ZestADZ.

ZestADZ enables Java mobile game and application developers to be able to easily insert mobile advertisements without the need for modifying the underlying source code.

By using a tool which is a part of ZestADZ, mobile game/application developers can quickly integrate pieces of code to pull mobile advertisements from ZestADZ dynamically. Advertisers can deliver full screen banner or text ads through the channel.