SMS Marketing

How Business Like Mginger will survive

Recently I was going through my email account and I found a very attractive referral offer by one of my friend Cyril. It was about a website Mginger that provides target specific messaging facility to its user on his cellphone and share the revenue with the recipient of the advertisement. if I am not wrong then it is the same business model which Google is following ;only platform has changed. Google is running its adsense program for websites. Any valid website publisher can get a publisher ID and can show target specific advertisement in his website .Only difference in two models is that here (Google Adsense) money is not passing to the end customer who is clicking on the flashy google advertisement but the money is shared between the Google and the publisher.