Tata Indicom Gears Up For Mobile Advertising

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Tata Indicom Gears Up For Mobile Advertising

Indian operator Tata Indicom has announced a mobile advertising initiative. “Dynamic advertisements on Tata Zone applications will appear in the form of graphical banners with several options to initiate a “call to action”. When a mobile user clicks on an ad, the user may engage in a phone call with the brand, trigger a return interactive voice response (IVR) call, download mobile content, send an SMS, or participate in interactive voting.”

ashish2000 14 Dec 2006 05:03:20 AM