>
Tips to effective web content writing
Content Writer Hyderabad: Web content reader to Web content writer
Web is altogether a different medium. The global web content reader has specific expectations of every website. Writers evolving from press/print and taking up web content writing in the later part of their writing careers need to understand of what really constitutes web content writing. This equally applies to youngster and newcomers writing online for the first time.
First and foremost, a web reader reads the digital pages more slowly than the paper ones, which means the reader reads less online than he does in print. Second, when the web reader visits a website or does web search, he looks for specific information. Easy navigation and clear site-map makes a big difference in meeting the web reader's expectations, and resulting in either requesting for information or making a purchase decision.
All web content writers must and should ensure that they keep in mind the 3S, when they develop the content.
SCANNABLE CONTENT:
Web content readers scan the text for specifics. Rarely the web reader is interested in reading large chunks of running texts. So the web content writers should evolve scannable content that includes,
- Pointed Headlines
- Expressive Subheads that keep readers moving through them.
- Bullet points
- Numbered lists
- FAQs
- Highlights points in bold/italic
- Matching font colour
- Recognizable icons
SHORTENED CONTENT:
Web content readers scan the text for specifics. So a web content writer should put the paragraphs brief, not exceeding 5-6 lines. Web content writers should strategically employ the "eye-catcher" technique, with key words/points highlighted in bold.
Research has proved that web content is most effectively read when it is 50 percent of its counterpart in print. For doing this a web content writer should be a ruthless editor.
SEGMENTED CONTENT & SITE MAP:
A web content reader knows what he wants. A clever reader visits a particular website and goes to the site map to find what he needs. So, what is expected of a web content writer is to create provision for the site-map page, which is clearly drawn and well presented after detailed deliberations.
Becoming a successful content writer is not something impossible. What is needful is the right focus and approach. By putting oneself in the shoes of a web content reader and then presenting the content the way the web content reader will read it, actually makes a big difference in the way content is written for the web, and the way it is read.
