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Will Apple’s full-frontal control strategy work in the telecom market? The debate begins.
Apple-Verizon in iPhone Face-off
The news that Verizon Wireless, Apple’s first carrier choice, passed on the iPhone two years ago is generating immense chatter in the telecommunications community.
For Apple supporters, Verizon Wireless made a dreadful mistake in turning down a chance to co-brand with the Cupertino, California-based marketing juggernaut. Particularly since the iPhone’s interface could spur wireless data usage among well-heeled subscribers.
Rajan_Arya
30 Jan 2007 10:47:28 PM
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