Writing skills redefined

Firms have routine ways in choosing writers to write copy for websites, pdfs, white papers, advt copy, or any promotional materials. One prominent criteria adopted in choosing writers is the price at which their writing comes. Seldom is the writers’ portfolio, or their ability to present clearly the product or service to the prospective customer, taken into consideration.

One thing is for sure, clarity in copy reduces the effort required of potential clients to make a purchase decision. But, in order to ensure that the sales copy achieves this purpose, the following questions need to be duly considered and answered.