Search Engine:

A database of information retrieved from indexing web pages from all over the web.

SERPS:

Acronym for Search Engine Result Pages

TITLE Tag:

The TITLE tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results.

Keyword:

A word with particular importance to the theme of a site. For example if a web site provides information about Formula 1 racing then important keywords would be 'Ferrari', 'Monaco', 'Schumacher' etc...

Meta Tags:

Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

PageRank:

Google's proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.

Link Farm:

A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).

Link Popularity:

The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site

Spam:

In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page.

Back Link:

Any link on another page that points to the subject page. Also called inbound links or IBLs.

Spider:

It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

Keyword Density:

The number of times a specific keyword appears on a page compared to the number of words on a page.

Algorithm:

The formula used by Search Engines to determine how any web page will rank in its search results

InBound Link:

Any link on another page that points to the subject page.

Site Map:

A special page on a web site that contains a tree-like representation of the link structure of the site.

Robot:

It refers to software programs that scan the web also called spider or bot.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

Ranking:

The position within search engine results that a web site reaches for a particular search phrase.

Directory:

A directory is a web site that contains a categorized listing of links from around the web.

Landing page

In online marketing, a landing page is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. Often, this page showcases content that is an extension of the link or ad, or the page is optimized for a specific keyword term or phrase to attract search engines.

A landing page will often be customized in PPC campaigns, as a way to both monitor the effectiveness of paid ads as well as a way to supply copy, images, or other content that is specifically targeted to the advertisement. By adding parameters to the linking URL, marketers can compare ad effectiveness based on relative click-through rates.

There are two types of landing pages: reference and transactional[1]. A Reference landing page seeks to communicate information that is relevant to the visitor. These pages can include reference texts as well as dynamic compilations of relevant links or other online elements. A Transactional landing page seeks to persuade a visitor to complete a transactional activity. These activities include sale of a product, service, or content, submission of information through a form or other interface, interaction with advertisements on the landing page, or any other form of measurable action desirable to the advertiser.

Reference landing pages are considered effective to the degree that they fulfill the objectives of the publisher, which may include content engagement in the case of associations, organizations or public service entities. For many reference landing pages, their effectiveness can be measured by the revenue value of advertising that is displayed on them.

The desired action in a Transactional landing page is often referred to as a "conversion". The efficiency or quality of the landing page can be measured by the conversion rate (CR) of visitors into actions. Since the economics of many online marketing programs are completely determined by the CR, it is critical to continually test alternatives and improvements to landing pages. Some of the testing methods used are referred to as A-B testing and Multivariate testing.

Landing Pages and Search Engine Optimization (SEO)

Every page of a site that is indexed by search engines, ranks for any term and drives organic traffic to the site from search engine result pages is in essence a landing page. In active SEO this process is not left to chance. The content on the page and/or links to the page are geared and optimized for very specific keyword phrases that were researched prior the optimization campaign. Keywords that are of most interest for organic search engine optimization campaigns are relevant to the products or services offered by the site, are used by targeted audience in search engines to find products and services like the ones offered by the optimized site and yield a high ROI.

A different approach to Landing Pages optimized for organic search traffic are pages that are not intended and optimized to convert a visitor directly. The page is optimized for more generic and less targeted keyword phrases that have naturally a lower conversion than more specific search terms that express the intent of the searcher in more detail. Those pages are intended to serve as a Hub or "mini portal" within a site. This makes especially sense for larger websites that cover a number of different topics. A single Homepage can not be optimized for every topic and become relevant to all of them. The above mentioned type of landing pages can be used to solve this dilemma. The site virtually establishes a number of home pages, each for a broader topic covered by the site. This concept is based on the article "Landing Pages for SEO".

Regards,
Mugunthan Ramasamy

I will Start a powerful website includes all public needs and problem solutions based on chennai.

I Interested to start a web oriented organisation to helps poor people's education.