Advertising

Google:mobile advertising in India

Tarana Khan | agencyfaqs! | New Delhi, September 20, 2007

The race to capture the next frontier of advertising – mobile – has heated up with the behemoth of search-based advertising unveiling its products for the fast-growing medium. Soon after it invited advertisers to place search ads on mobile phones through AdWords, Google has now opened up its AdSense programme to mobile content providers. India’s booming mobile phone market is among 13 countries (among them, the US, England, Germany, Russia, China) where the new ad format will be made available.

Gentlemen,
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As a special offer - we are offering 3 months (with max Rs 5000) worth of credits free of cost to the advertisers.

If you are interested in promoting your product or service - then you must understand that mobile is a very powerful medium, mobile advertising on mobile is highly targeted, personal and more effective than online advertising.

Countries
Tata Indicom Gears Up For Mobile Advertising

Indian operator Tata Indicom has announced a mobile advertising initiative. “Dynamic advertisements on Tata Zone applications will appear in the form of graphical banners with several options to initiate a “call to action”. When a mobile user clicks on an ad, the user may engage in a phone call with the brand, trigger a return interactive voice response (IVR) call, download mobile content, send an SMS, or participate in interactive voting.”

A New concept of Mobile Advetising by UK based Telecom Company Vodafone and Yahoo.
Vodafone and Yahoo! have formed a alliance to create an mobile advertising business that will enhance the customer experience on mobile phones while providing both companies with a new revenue stream.

Through this alliance, Yahoo! will become Vodafone’s exclusive display advertising partner in the UK. Yahoo! will use the latest technology to provide a variety of mobile advertising formats across Vodafone’s rich and varied content services. Yahoo!’s sales force and technology team will work with Vodafone to derive benefit from mobile’s unique advertising opportunities while delivering the best possible experience for both consumers and advertisers. Vodafone and Yahoo! intend roll out the initiative in the UK in the first half of 2007.