The three-day Embedded Systems Conference, ESC India, opened in Bangalore today with the announcement of some major infrastructure projects. Setting the theme for the conference, Poornima Shenoy, president, Indian Semiconductor Association said that the Embedded Systems design and development represented the next big opportunity for India in the knowledge sector.

Shenoy added, “According to the ISA-Frost & Sullivan report, 81 percent of the jobs in semiconductor and electronics chip design are in Embedded space and this is set to become 86 percent by 2015. The Indian semiconductor design industry is USD 4.6 bn in size of which embedded software is USD 3.7 bn”.
She said the fact that more than 70 percent of the companies in embedded software space were Indian in origin and included such globally respected names as TCS, Ittiam, Satyam etc. In this context the holding of the first ESC India was timely, and she welcomed that it was being held in Bangalore, the hub of electronic design in India and expressed confidence that Indian engineering talent would be up to the challenge and opportunity presented in the sector.

ESC India is being held for the first time in the country after successful runs of its counterparts in the US and China. The world’s largest international embedded technical conference and exhibition in its India edition is showcasing the industry’s most advanced technologies on one exhibition floor. Being held at the NIMHANS Convention Center, ESC is featuring sessions will feature international experts from Texas Instruments, Intel, Wind River, NXP Semiconductor, Microchip Technology and Lynux Works. Speakers include Joe Jensen of the Embedded and Communications Group of Intel Corp, Gregg Lowe,Senior VP of Texas Instruments, Jack Ganssle, President of The Ganssle Group and many other world fame experts.

ESC India arrives in Bangalore at a time, as the country enters a phase of economic and industrial development, close on the heels of China's emergence as an electronics superpower. As India’s knowledge-based economy continues to thrive and accelerate, local design engineers and software developers need better access to critical, high quality, and unbiased engineering, design and technical information. According to the Indian Semiconductor Association, design starts in India are growing in both the number and complexity - from 280 in 2005 to a projected 2,173 in 2015, a CAGR of 20 percent. And semiconductor sales in India are forecasted to grow from $2.82 billion in 2005 to $36.3 billion by 2015 – a CAGR of 29.8 percent.

The Conference includes workshops and seminar sessions spread over three days, specially created for system architects and design engineers. ESC is providing attendees access to leading vendors and live product demonstrations, gaining valuable insight into the most cutting edge technologies. The focus very clearly is on education and learning in the field.

In commemoration of the 30 years of its Embedded and Communications Group (ECG), Intel Corporation today announced the launch of the Intel India Design House Program.

The program plans to aid design houses develop platforms on the Intel embedded architecture.

Announcing the launch here today, Joe Jenson, general manager, Embedded Markets Division, Intel, said that the ECG is focusing on India.

“Design houses have become more and more important these days. Today they design the whole solution,” said Jenson.

In India the company would bank on verticals such as retail, infotainment, interactive clients and medical.

Companies joining the India Design House Program will have access to Intel roadmaps, reference platforms, product samples, training and seminars. The companies can also get access to Intel Premier Support and Intel business link for non-public data and product information.

Jensen said that the reference designs as part of the India Design House Program is targeted at third party design houses, multinational companies having their own design houses in the country and electronic manufacturers.

“We see the (India) market is hot,” Jensen said. Referring to the current trends, he added multi-nationals are shifting design from in-house to third parties and look for local talents who can do the job more cost effectively. Also, Intel had noticed electronics manufacturers moving up the value chain and getting into design, he added.

According to India Semiconductor Association and Frost & Sullivan, the Indian Semiconductor and Embedded Design market is to touch $36.3 billion by 2015.

Intel started the ECG here in 2000. The group started to focus on software development for network processors, now has end-to-end capabilities working platform enabling and market development.

On a global front, ECG caters to over 3000 customers covering more than 30 market segments.

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