Microsoft’s Windows mobile (WM), has achieved sales of 1, 00,000 units in over 15 months of its launch in India. This performance has been a result of WMs value proposition that allows consumers to remain connected while on the move and work and play anytime, anywhere. Windows Mobile devices provide an integration of enterprise as well as consumer features at affordable prices and are therefore being widely embraced within all segments.
Over the last year, WM has had a growing partnership with leading Smartphone device manufacturers like HTC, HP (iPAQ), Imate, O2 and Motorola and has significantly increased its portfolio of form factors. Today, WM offers India’s widest portfolio of form factors with close to 35 models (including 20+ Touchscreen phones) with prices starting from Rs. 11,990 upwards. "The one lakh mark is a significant achievement for any player in the messaging space, but that we have done so in record time underlines the powerful value proposition that Windows Mobile enabled devices offer. We are greatly enthused by the response we have received, and, having crossed this important milestone, we aim to touch the two lakh figure by end of FY08”, said Sumeet Gugnani - Director, Mobile Communications Business, Microsoft India.
Windows Mobile, which had achieved a record market share of 30.5 % in Q1 2007 (according to IDC quarterly tracker) maintained its shipment level this quarter as well shipping more than 20,000 units of WM based phones, thus underlining its leadership position in the messaging segment. According to IDC Worldwide Converged Mobile Device 2006-2011 Forecast and Analysis, May 2007, Windows Mobile is expected to see a CAGR of 57.0%, the highest rate of growth among the top 5 platforms through 2011.
"Mobility is a key focus area for Microsoft, both in India and globally, and we have over 1300 gold certified partners working just in this area, developing applications for the Windows Mobile platform. We believe in empowering our consumers with powerful software which can enable them to remain connected anytime, anywhere and Windows Mobile is one such significant innovation which makes this possible." added Mr. Gugnani.
Microsoft has recently launched the next iteration of Windows Mobile platform, Windows Mobile 6 which is currently available on models like - HTC Touch, HTC S710, HP iPAQ 512, and O2 Zinc.
Besides a host of applications, all Microsoft Windows Mobile platform enabled smartphones offer a four pronged value proposition to smartphone users : Office on the move (consumers can have access to their familiar MS office - Outlook, Word, Excel, PowerPoint, Internet Explorer ), Push Mail Messaging (E-mail and other information - Contacts, Tasks, Calendar - is pushed and synchronized directly between the Microsoft Exchange 2003 (SP2) and Exchange server 2007 providing end-users with up-to-date information , Line-of-business-applications (The .Net framework provides a platform which supports line-of-business applications like Sales force enablement, mobile CRM etc ), and Multimedia functionality (camera, MP3, video recording). It also offers the security features most requested by enterprise customers such as data protection, password protection; remote and local wipe which allows them to have control of their vital information