tourism

The tourism ministry Monday launched itself as a Brand Channel on YouTube and its 'Incredible India' promotional videos will now be available on the popular video sharing website.

The initiative will help promote tourism by showcasing India's cultural and heritage wonders to a worldwide audience on the Internet at www.youtube.com/India.

"The Incredible India campaign is well recognized all over the world and efforts are being made to maximize our reach. We have to show the world the progress India has made since its independence 60 years ago. Using YouTube website for promotion of Incredible India campaign is an effort in that direction," said Shilabhadra Banerjee, secretary, tourism ministry.