web marketing india

The basic arrangement in which Google AdSense system works is such that Google has the basic control over the Ads that are displayed on the websites subscribed to Google AdSense system. Of course, the website owner can customize how an Ad looks and also block/filter certain types of Ads on their website. The Ads that Google serves are ‘Senseful’ Ads (these Ads are actually relevant to the topics that the website discusses/ caters-to). This is something that is not found in other advertising programs/systems. This creates a win-win situation for everyone.

Landing page : An active web page where customers will 'land' when they click your ad.

In online marketing, a landing page is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. Often, this page showcases content that is an extension of the link or ad, or the page is optimized for a specific keyword term or phrase to attract search engines.

Two types of landing pages